After my first few weeks on site, I have learned much about the
insurance side as well as the business side of the prosthetic/orthotic
industry. I will be outlining both sides in this blog post.
Firstly the insurance side of both orthotics and
prosthetics. The biggest problems for McCleve occur from the insurance side of this
industry. As a small privately owned business, a large portion on the payment
comes from the insurance like any medical facility. Every prosthetic and
orthotic device provided to patients must go through a process to be confirmed
by the insurance company. Often times the corporation does not want to pay out
and will attempt to find loopholes and/or push for a very clearly written
reasoning of why the device is necessary. Lacking a limb is not considered
enough of a reason for an insurance company to pay for a prosthetic leg. One
must show dedication and drive to walk again and clearly state why they need
their lost limb. Because some patients are more active and require a different
type of prosthetic device to allow for such high activity levels, insurance
companies must be convinced that the individual will continue at such a level
and will try to prevent paying the higher cost of the better prosthetic.
The biggest proportion of business comes not from walk-in
appointments but from doctor referrals. To show doctors the newest devices and
update them on different prosthetic and orthotic technology, companies will
often have in-service presentations. Providing lunch and an informative
presentation both improves ties with the people who will be sending them
business and educates them of different devices that can be prescribed. While
having a fully booked day, the clinicians must also be prepared to fit in
patients who come in needing bracing.
I am also excited to announce that in the upcoming weeks I
will be working with the clinicians to implement a new type of 3D imaging
device that will be able to capture 3D images of the stumps of patients to
provide a more precise cast (3D printed) to make the socket off of. Like any other industry, technology is currently advancing and changing the way things are done in the
field. Implementation of such technology successfully will cut down the time it
takes to create a cast as well as increasing the precision of the cast. I hope
to show an example of this software and how it works in the near future.
Thank you for reading this week’s edition! I will see you
next week!